Groupthink
Groupthink is a social-psychological phenomenon in which a cohesive group prioritizes consensus and social harmony over critical analysis and independent judgment. Members downplay doubts, suppress dissenting opinions, or self-censor to avoid conflict, often producing flawed or risky decisions.
Key takeaways
- Groupthink leads groups to overlook alternatives, ignore risks, and assume unanimity even when misgivings exist.
- It is driven by pressures for conformity, strong leaders, group insulation, and high stress or time pressure.
- Consequences range from poor business outcomes to major policy disasters (e.g., the Challenger disaster, Bay of Pigs).
- Preventive measures include encouraging dissent, appointing a devil’s advocate, seeking outside perspectives, and structuring decision processes to preserve independent judgment.
How groupthink develops
Several social and situational factors increase the likelihood of groupthink:
* Strong group identity or cohesion that elevates in‑group perspectives and discourages outside input.
 Dominant or charismatic leaders whose preferences go unchallenged.
 Isolation from alternative viewpoints or expert advice.
 Time pressure, stress, or incomplete information that short-circuits careful deliberation.
 Unequal status within the group, causing lower‑rank members to defer to authorities.
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Typical characteristics (Irving Janis’s framework)
Janis identified common symptoms that signal groupthink:
* Illusion of invulnerability — excessive optimism and risk-taking.
 Collective rationalization — dismissing warnings and contrary data.
 Belief in inherent morality — assuming the group’s decisions are morally justified.
 Stereotyping outsiders — negatively labeling critics or rival viewpoints.
 Self-censorship — withholding doubts to preserve consensus.
 Illusion of unanimity — silence is interpreted as agreement.
 Direct pressure on dissenters — discouraging objections as disloyal.
* Mindguards — members who shield the group from contrary information.
Why groupthink is dangerous
When dissent is suppressed and alternatives aren’t seriously considered, organizations can implement strategies that are poorly informed or unethical. Collective pressure creates a false sense of agreement, reducing the chance that errors will be detected before decisions are executed. This is especially hazardous in high-stakes domains (e.g., national security, aerospace, healthcare) where no single individual has all the information.
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Illustrative example: the Challenger disaster
In 1986, engineers warned that shuttle O-ring seals were vulnerable to low temperatures predicted for launch day. Management and decision-makers, under group pressures and with conflicting priorities, did not adequately address those warnings. The shuttle launched and failed shortly after liftoff, killing seven astronauts. Subsequent investigations highlighted how conformity, ignored technical concerns, and communication breakdowns contributed to the tragedy.
How to reduce and prevent groupthink
Design decision processes that promote scrutiny and preserve independent judgment:
* Appoint a formal devil’s advocate to raise objections and test assumptions.
 Encourage and protect dissenting views; reward critical feedback.
 Break large groups into independent subgroups to explore alternatives separately.
 Invite external experts and stakeholders for fresh perspectives.
 Have leaders withhold their opinions early in discussions to prevent early anchoring.
 Hold a “second‑chance” meeting after an initial decision to surface any overlooked concerns.
 Use anonymous feedback or voting to reduce social pressure.
* Ensure diverse group composition (backgrounds, expertise, viewpoints) to reduce homogeneity.
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Note: group cohesion can speed decision-making and be beneficial for routine tasks. The goal is not to eliminate consensus but to preserve rigorous evaluation before commitment.
Bottom line
Groupthink occurs when the desire for agreement overrides critical thinking. It can produce efficient decisions in low‑risk settings but can also lead to serious errors or disasters when important dissent is suppressed. Structuring deliberations to encourage dissent, diversify input, and subject decisions to independent review helps prevent the pitfalls of groupthink.
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Further reading
- Irving L. Janis, Victims of Groupthink: A Psychological Study of Foreign-Policy Decisions and Fiascoes (1972).
- Dan Bang & Chris D. Frith, “Making Better Decisions in Groups,” Royal Society Open Science, 2017.
- Fred C. Lunenburg, “Group Decision Making: The Potential for Groupthink,” International Journal of Management, Business, and Administration, 2010.